Inside the G4F Studios visual identity

Keeping the familiar controller

The yellow controller remains the central Games4Fun mascot because it is recognizable, approachable, and already connected to the wider brand.

The illustration was cleaned and paired with a G4F-first wordmark so the mascot and studio name work as one identity.

One publisher, distinct game worlds

Purple, yellow, black, and white identify G4F Studios, while each game keeps its own art direction, typography, and campaign language.

This separation lets the publisher remain recognizable without making every game look like the mascot or the company website.

Using the identity consistently

The horizontal logo is the primary company mark, the square mark is used for compact placements, and the mascot is reserved for moments where personality adds value. Approved files and usage guidance are available in the press kit.